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I am proud to be the official spokesperson for the Sioux Lookout Blueberry Festival. I may not be as famous as Santa Claus or the Easter Bunny, but I do appear once a year and bring joy to an entire town. And unlike those other guys, I work hard for ten days!

This year is my 41st birthday! I was born way back in 1983 (when the very first festival took place!). Over the years I’ve watched this festival blossom into a successful and exciting summer celebration. Back in my younger days, I thought doing fifty events was a lot. Now I appear at over 130 events!


In 2012 we celebrated my 30th birthday, and the centennial year for my hometown of Sioux Lookout! In 2013 we celebrated the cultural diversity in my town through many events that allowed everyone to express themselves. In 2014 Sioux Lookout celebrated the evolution of the Blueberry Festival and how far we've come. In 2015 we celebrated how united and strong our community is. In 2016 our theme was "Bert Awakens" to remind our community that regardless of what may be thrown at us throughout the year (especially a frigid winter..brrr!) and in 2017 we celebrated Canada 150! In 2023, we will celebrate my 41st birthday. Bert returns to Sioux Lookout each summer to re-awaken our lively and cultural community.

This year is special to me because I turn 41! I can't wait to attend as many of the events at this year's festival as I can! I'm excited to spread joy and festival cheer to everyone in Sioux Lookout and all the visitors. Come celebrate with me from Friday, August 4, 2023, to Sunday, August 13, 2023! I will be having a birthday party that week too and I would LOVE to see all of you!


Be sure to watch for me during this year's Festival. I don't say much (I’m a little bit shy) but you can always find me out around Sioux Lookout (and now on social media) during the festival!

Join me this year for the big 4-1!


Hi! My name is Blueberry Bert

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